{"version":"https://jsonfeed.org/version/1","title":"brandcrudo.com","home_page_url":"https://brandcrudo.com","description":"brandcrudo.com","author":{"name":"brandcrudo.com"},"items":[{"id":"https://brandcrudo.com/defending-depth/f/the-real-reason-your-brand-keeps-getting-rebuilt","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/4274d45d-326d-421d-9b3c-c08702513b93/DD08%20Header%20(2).png\"/><p>The box was ominously labeled as “THE PAST”, in handwriting I recognized as mine from two houses ago.</p>","url":"https://brandcrudo.com/defending-depth/f/the-real-reason-your-brand-keeps-getting-rebuilt","title":"The Real Reason Your Brand Keeps Getting Rebuilt","summary":"The box was ominously labeled as “THE PAST”, in handwriting I recognized as mine from two houses ago.","date_modified":"2026-09-15T18:34:59Z"},{"id":"https://brandcrudo.com/defending-depth/f/when-leaders-are-vulnerable-an-unlock-happens-like-no-other","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/4274d45d-326d-421d-9b3c-c08702513b93/DD07%20(3).png\"/><p>Ten leaders sat down to a dinner. Within ninety seconds, every one of them was lying to me.</p>","url":"https://brandcrudo.com/defending-depth/f/when-leaders-are-vulnerable-an-unlock-happens-like-no-other","title":"When Leaders Are Vulnerable, an Unlock Happens Like No Other","summary":"Ten leaders sat down to a dinner. Within ninety seconds, every one of them was lying to me.","date_modified":"2026-06-03T15:06:00Z"},{"id":"https://brandcrudo.com/defending-depth/f/ai-should-attack-your-work","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/4274d45d-326d-421d-9b3c-c08702513b93/DD06-a7c569e.png\"/><p>Last week I asked Claude to review my positioning recommendation for a client. After it checked all sources, it said I nailed the brand essence and set a refreshing new direction for the company. I felt validated for abo...</p>","url":"https://brandcrudo.com/defending-depth/f/ai-should-attack-your-work","title":"AI Should Attack Your Work","summary":"Last week I asked Claude to review my positioning recommendation for a client. After it checked all sources, it said I nailed the brand essence and set a refreshing new direction for the company. I felt validated for abo...","date_modified":"2026-04-28T14:48:00Z"},{"id":"https://brandcrudo.com/defending-depth/f/you%E2%80%99re-creating-editors-not-thinkers","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/4274d45d-326d-421d-9b3c-c08702513b93/DD05-2f74690.png\"/><p>As technology develops faster, our teams are getting weaker.</p>","url":"https://brandcrudo.com/defending-depth/f/you%E2%80%99re-creating-editors-not-thinkers","title":"You’re Creating Editors, Not Thinkers","summary":"As technology develops faster, our teams are getting weaker.","date_modified":"2026-03-18T16:31:06Z"},{"id":"https://brandcrudo.com/defending-depth/f/everyone-nods-no-one-commits-design-a-decision-room-instead","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/4274d45d-326d-421d-9b3c-c08702513b93/DD04-e4b9afc.png\"/><p>I almost changed the format. The workshop was in three days, and my hands were already reaching for Miro. Force of habit.</p>","url":"https://brandcrudo.com/defending-depth/f/everyone-nods-no-one-commits-design-a-decision-room-instead","title":"Everyone Nods. No One Commits. Design a Decision Room Instead.","summary":"I almost changed the format. The workshop was in three days, and my hands were already reaching for Miro. Force of habit.","date_modified":"2026-02-03T15:06:18Z"},{"id":"https://brandcrudo.com/defending-depth/f/the-cost-of-getting-it-right","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/4274d45d-326d-421d-9b3c-c08702513b93/DD03-539c6ce.png\"/><p>Maybe you can relate as we start a fresh new year. I seem to be haunted by two concepts: chasing perfection vs. pursuing excellence. I know, it’s a lot. Let me explain…</p>","url":"https://brandcrudo.com/defending-depth/f/the-cost-of-getting-it-right","title":"The Cost of Getting it \"Right\"","summary":"Maybe you can relate as we start a fresh new year. I seem to be haunted by two concepts: chasing perfection vs. pursuing excellence. I know, it’s a lot. Let me explain…","date_modified":"2026-01-28T21:00:00Z"},{"id":"https://brandcrudo.com/defending-depth/f/shortcut-culture-is-killing-strategic-thinking","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/4274d45d-326d-421d-9b3c-c08702513b93/DD0-534f293.png\"/><p>I’m so embarrassed by my own behavior that I can’t believe I’m sharing it like this.</p>","url":"https://brandcrudo.com/defending-depth/f/shortcut-culture-is-killing-strategic-thinking","title":"Shortcut Culture is Killing Strategic Thinking","summary":"I’m so embarrassed by my own behavior that I can’t believe I’m sharing it like this.","date_modified":"2026-01-09T21:00:00Z"},{"id":"https://brandcrudo.com/defending-depth/f/defending-depth%E2%84%A2","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/4274d45d-326d-421d-9b3c-c08702513b93/DD0%20(2)-27c732e.png\"/><p>Last Sunday morning I went for a long walk, three miles, no agenda except moving and queuing up a podcast. When you don’t have a commute, I realized I needed to create “windows” for podcast listening. So I walk + listen....</p>","url":"https://brandcrudo.com/defending-depth/f/defending-depth%E2%84%A2","title":"Why Depth Needs Defending","summary":"Last Sunday morning I went for a long walk, three miles, no agenda except moving and queuing up a podcast. When you don’t have a commute, I realized I needed to create “windows” for podcast listening. So I walk + listen....","date_modified":"2025-12-11T20:00:00Z"}]}