All Brands Have A Raw Truth
Let's create marketing around the single truth you can own.
Plan once, pivot forever.
Our method quickly finds your distinct position and your competitor's weakness.
Leverage the driving force behind the company origin story with collaborative Workshops (virtual + in-person). A proven method to identify the gaps between where you are and where you want to go.
A method that journalistically probes for what's important and listens holistically to excavate the raw truth. Examining a brand's non-negotiable beliefs is where we find the emotive hook that draws your audience in.
An actionable communications strategy designed to elevate all communications from WHAT you're selling to WHY. Swiftly move from not having a strong point of view, to knowing exactly what you want to say and where.
High-Impact Collaborative Sessions:
We’ve seen foundation work take countless months to produce little value. We dig in quickly and thoroughly to supply a market position you can actually use.
All within weeks. If anyone tells you it takes longer, they're lying.
Stop reinventing your brand every marketing year. A brand's raw truth should be strong enough to withstand passing trends and pivot to every future marketing objective.
"I was fortunate enough to work with Jacqueline on several complex strategic projects and her contributions were invaluable. Jacqueline has a knack for asking the just right question at just the right time to unlock the insights you need. She was able to absorb and synthesize a great deal of information and distill it down to a big brand idea that was at once simple and full of possibilities. I’d work with her again in a heartbeat, and enthusiastically recommend you do the same."
Genesys, Vice President of Brand Messaging
"I have had the benefit of Jacqueline’s brilliant strategic insight for over 5 years in multiple organizations. In my most recent role at Ad Age, her team at BrandCrudo came in to facilitate our internal annual planning session. We communicated our goals and she created a custom session to extract key priorities and to uncover how future industry trends will guide our plan for the year. She helped guide us to our plan that we continue to execute to this day. I have yet to witness a business challenge or hill too high that Jacqueline couldn’t summit with aplomb."
Ad Age, President & Publisher
"I had the pleasure of working with BrandCrudo on our Masterbrand communication strategy. Jacqueline was a fantastic partner - helping us to organize and narrate our brand story externally and prioritize messaging. Throughout the process, Jacqueline was extremely thorough in interviewing key stakeholders, workshopping with a large passionate team, and truly hearing our feedback. The strategy output from our engagement is something we leverage continuously as our key comms framework. Would highly recommend hiring Jacqueline@BrandCrudo for strategic brand storytelling."
Happy Family, Director of Brand Marketing
"Jacqueline was a life saver as we needed to rebrand within a short timeframe. She quickly understood our business mission and was able to identify a new name and messaging that we love. With her thoughtful, creative approach, we know we have a brand that is different and exciting. Thank you Jacqueline!”
Ellen Keithline Byrne
PhD, Managing Partner of Her New Standard
Brands + Agencies consider BrandCrudo the 'special ops' of brand strategy, when they need a strategic unlock. You can still talk to us and keep your creative agency. It's all good.
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