"I was fortunate enough to work with Jacqueline on several complex strategic projects and her contributions were invaluable. Jacqueline has a knack for asking the just right question at just the right time to unlock the insights you need. She was able to absorb and synthesize a great deal of information and distill it down to a big brand idea that was at once simple and full of possibilities. I’d work with her again in a heartbeat, and enthusiastically recommend you do the same."
"One of Jacqueline's remarkable strengths lies in her capacity to untangle the complexity of products and distill them into a narrative that not only makes sense but resonates deeply with the target audience.
What sets Jacqueline apart is her effective approach to brand strategy. She doesn't rely on flashy tactics but instead works diligently behind the scenes, crafting narratives that stand the test of time. Jacqueline’s work has consistently demonstrated an ability to open up new worlds and dimensions for brands, using words that are not only wonderful but also possess a lasting impact. She is a true wordsmith, capable of turning complex concepts into elegant and compelling brand stories."
"I have had the benefit of Jacqueline’s brilliant strategic insight for over 5 years in multiple organizations. In my most recent role at Ad Age, her team at BrandCrudo came in to facilitate our internal annual planning session. We communicated our goals and she created a custom session to extract key priorities and to uncover how future industry trends will guide our plan for the year. She helped guide us to our plan that we continue to execute to this day. I have yet to witness a business challenge or hill too high that Jacqueline couldn’t summit with aplomb."
"I had the pleasure of working with BrandCrudo on our Masterbrand communication strategy. Jacqueline was a fantastic partner - helping us to organize and narrate our brand story externally and prioritize messaging. Throughout the process, Jacqueline was extremely thorough in interviewing key stakeholders, workshopping with a large passionate team, and truly hearing our feedback. The strategy output from our engagement is something we leverage continuously as our key comms framework. Would highly recommend hiring Jacqueline@BrandCrudo for strategic brand storytelling."
"Jacqueline was a life saver as we needed to rebrand within a short timeframe. She quickly understood our business mission and was able to identify a new name and messaging that we love. With her thoughtful, creative approach, we know we have a brand that is different and exciting. Thank you Jacqueline!"
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