The "Why"

This is not her first rodeo.

As the former Chief Strategy Officer of ad agency Story Worldwide, Jacqueline honed her craft as a champion of narrative-based marketing strategies, blending human data with brand truths for top brands like Unilever, General Mills, Google and Lexus.

Today, as the founder of BrandCrudo, she created the DNA Method© to help her clients unlock differentiation using their raw truth as the ultimate weapon. No one can copy your Brand DNA. M&A Executives and CMO’s alike, have found Jacqueline‘s DNA Method invaluable when looking for a distinctive position to outmaneuver their competition.

Zero patience of mediocrity.

Frustrated by stale qualitative research results, Jacqueline decided to shake up the industry and created The Anti-Focus Group. A fresh take on insight gathering, these high-end dinners are designed to help B2B executives gain actionable insights from hard-to-reach audiences traditional methods can't touch. All while doubling as a premium branded experience. A win-win.

All in all, Jacqueline is proud to call herself a student of life and true strategy geek – always curious and open to new perspectives and experiences life has to offer. It doesn’t feel like work when you love what you do.

Jacqueline currently resides in Fairfield, CT with her wife Diane and awesome step-kids Colin and Jillian.