There's very little patience for analysis paralysis. BrandCrudo's purpose is to employ a methodology that helps brands find what they stand for and move quickly into market. Jacqueline believes that once brands find their raw truth, marketing is about pivoting from that foundation - instead of annual re-invention. Her “no B.S.” approach to brand strategy, not only elevates a brand's purpose, but her content strategies creates seamless and welcomed audience connections throughout their digital lives. Yep, that's a thing.
Jacqueline sat at the helm of Story Worldwide as both a Managing Partner and the Head of Strategy creating and sharpening their storyfinding discipline for over a decade. She has been revered as the champion of narrative-based strategic planning, authoring real stories that matter to audiences for Unilever's iconic brands, Beech-Nut, Google, General Mills, RCI, Lexus, Financial-Tech companies and disruptive retail brands.
In addition to turning a brand’s truth into stories, Jacqueline’s career experience has sharpened her strategic prowess in applying narrative strat planning with emotional data. This has been a key ingredient to driving intrigue across brand managers, industry strategists, and product innovators looking for differentiation.
The only aspect more important than her expertise is Jacqueline's effusive and curious personality. It's been the driving force of her career and has created immeasurable value for her clients.
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