The Brand Transition Playbook

We know you’ve inherited a brand in motion. Here’s a tactical guide to help you understand how to evolve.

A high-precision Notion template that helps you:

✅ Audit the brand you just inherited
✅ Uncover the truth behind the messaging
✅ Identify internal friction and alignment gaps
✅ Build a message architecture that actually performs
✅ Act with clarity and lead with confidence

Any CMO can inherit brand baggage—whether it’s day one or year three. The real question is: how long are you willing to lead with a message that isn’t true?

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