The Brand Transition Playbook

• ✅ Audit the brand you just inherited
   
• ✅ Uncover the truth behind the messaging
   
• ✅ Identify internal friction and alignment gaps
   
• ✅ Build a message architecture that actually performs
   
• ✅ Act with clarity and lead with confidence
   

Any CMO can inherit brand baggage—whether it’s day one or year three. The real question is: how long are you willing to lead with a message that isn’t true?